![]() You’ll notice you can’t upload a Google Doc or Word file here. Upload your captions in an appropriate file type ( more on that here).When uploading a video, select “Subtitles” from the menu on the left.For a quick reference, go to YouTube’s Add subtitles and captions page.Now what? Let’s lay it out the essential steps: Audience ServiceĮven if you never speak, like the man behind the Primitive Technology channel, you can still use YouTube subtitles to add context to your content.Īll right, you’re convinced: YouTube subtitles are great for improving your channel. This is especially important if you have an older demographic, as hearing loss tends to accelerate over time. Adding captions isn’t only about enhancing clarity, but broadening the inclusiveness of your videos. And about 28 million adults across the country could benefit from hearing aids. ![]() In the U.S., about one in eight people have hearing loss at some level. In short, quality subtitles will help promote your new Youtube channel. Adding clear captions to your videos produces statistically significant benefits in terms of audience reach.Įven better, YouTube videos with subtitles had higher rates of view-to-completion than ordinary videos, which also impacts your quality score in YouTube’s algorithms. In other words, you’re not wasting your time by building your own captions. In 2019, research found videos with subtitles accumulated a 12% higher view time, which is essential for boosting your clout in YouTube’s algorithms. Why add YouTube subtitles when you can otherwise spend your time on video production or other valuable YouTube tools, like creating YouTube playlists? There are three big reasons: Greater Reach
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